Skip to content
Hotels of Earth

37GS Residences

★★★★★ 37 Golden Square, London, GB

9.3 guest rating· 348 reviews

The five stars

37GS Residences holds a five-star rating in its official classification, the requirement for every property in the Hotels of Earth collection.

Guests score it 9.3/10 across 348 reviews.

About this hotel

Luxurious Accommodation in Central London

Convenient Location : Nestled in the heart of London, 37GS Residences offers a prime location just steps away from iconic landmarks like Piccadilly Theatre and Carnaby Street. With Queen's Theatre and other attractions nearby, you'll be at the center of all the action.

Modern Amenities : Enjoy the comfort of air conditioning, a fully equipped kitchen, and a flat-screen TV with streaming services in every unit. The 24-hour front desk, lift access, and luggage storage ensure a hassle-free stay.

Chic Design and Security : The stylish apartments boast garden views and free WiFi, providing a tranquil escape in the bustling city. With full-day security measures in place, relax and unwind in peace.

Experience the epitome of luxury living at 37GS Residences. Book now for an unforgettable stay in London!

Rooms & rates

2 Bed Executive

Sleeps 4 · 80 m² · Extra-large double bed (Super-king size), Queen bed

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

3 Bed Deluxe

Sleeps 6 · 171 m² · Queen bed, Queen bed, Extra-large double bed (Super-king size)

  • Desk
  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom

2 Bed Superior

Sleeps 4 · 100 m² · Extra-large double bed (Super-king size), Queen bed

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

3 Bed Penthouse

Sleeps 8 · 228 m² · Queen bed, Queen bed, Extra-large double bed (Super-king size)

  • Desk
  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom

2 Bed Superior

Sleeps 4 · 92 m² · Queen bed, Extra-large double bed (Super-king size)

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

2 Bed Superior

Sleeps 4 · 119 m² · Queen bed, Extra-large double bed (Super-king size)

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

2 Bed Deluxe

Sleeps 4 · 126 m² · Queen bed, Extra-large double bed (Super-king size)

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

2 Bed Executive

Sleeps 4 · 79 m² · Queen bed, Extra-large double bed (Super-king size)

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

Two-Bedroom Apartment

Sleeps 4 · 117 m² · Extra-large double bed (Super-king size), Queen bed

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

2 Bed Superior

Sleeps 4 · 92 m² · Queen bed, Extra-large double bed (Super-king size)

  • Air conditioning
  • Single-room air conditioning for guest accommodation
  • Bathrobe
  • Private bathroom
  • Kitchen

Amenities

  • Free WiFi
  • Street parking
  • Air conditioning
  • 24-hour front desk
  • 24-hour security
  • Non-smoking rooms
  • Non-smoking throughout
  • Family rooms
  • Cashless payment available
  • CCTV in common areas
  • CCTV outside property
  • Cleaning standards that are effective against Coronavirus
  • Daily housekeeping
  • Express check-in/check-out
Show all 33 amenities
  • Fire extinguishers
  • First aid kit available
  • Guest rooms disinfected between stays
  • Guests can opt-out any cleaning services during stay
  • Hand sanitizer in guest room and key areas
  • Heating
  • Invoice provided
  • Key access
  • Laundry washed per local authority guidelines
  • Lift / Elevator
  • Luggage storage
  • Outdoor furniture
  • Physical distancing in dining areas
  • Physical distancing rules followed
  • Property cleaned by professional cleaning companies
  • Sanitized tableware & silverware
  • Smoke alarms
  • Soundproof rooms
  • Staff adhere to local safety protocols

Location

What guests say9.3348 reviews

+ Great location+ Friendly staff+ Spacious rooms− Some staff less accommodating− Limited cleaning services
Cleanliness9.3
Service9.8
Location10.0
Room Quality9.3
Amenities8.8
Value for Money8.9

Guest review

10.0

Sehr gute Lage top ausgestattet alles zu Fuß erreichbar

Marco · DE · 2026-10-22

Over price! it is absolutely not worth the price.

5.0

Location

− I originally thought this was a serviced apartment, so I expected at least some basic services and amenities. However, almost nothing was provided. There was no salt and pepper, toothbrush, or luggage rack. Toilet paper was only provided initially, and once it ran out, we had to buy our own. Cleaning and additional toilet paper are only provided for stays of one week or longer. The price is completely out of proportion to the quality and service. The bed, mattress, pillows and duvet were far less comfortable than those at The Imperial, where I stayed previously. The bedding there was extremely comfortable, almost at a five-star level. Here, almost everything feels cheap and basic. The sofa is small and uncomfortable, the furniture is worn, and overall the room does not feel worth the price at all.

Ichun · JP · 2026-10-21

Excellent, central location and lovely and clean. Lovely staff too!

10.0

Spotlessly clean and very well maintained.

− Nothing really, we loved our staff and the location for madness brilliant 🤩

catherine · GB · 2026-10-15

Guest review

10.0

We loved the open plan spacious apartment, the apartment was beautiful..It was prime location

− There wasn't anything we didn't like about it

Megan · AU · 2026-10-14

Good

8.0

Clean and close to everything

− Additional cost (hefty) for a roll out bed and 750 pounds deposit is a bit rich.

Trevor · AU · 2026-09-19

Hotels of Earth · questions

Is 37GS Residences really a five-star hotel?
Yes. Its own classification data carries five stars; that rating, not a style label, is what puts a property in this collection.

Good to know

Daily maid service — including fresh towel replenishment and coffee & tea provisioning each day (linen changed every 4 days).

please change Daily maid service — including fresh towel replenishment and coffee & tea provisioning each day (linen changed every 4 days) to the below

Daily maid service which takes place between 10:00 and 13:00— including fresh towel replenishment each day (linen changed every 4 days)Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

This property does not accommodate bachelor(ette) or similar parties.