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Hotels of Earth

Hotel Sergul

★★★ 87 Shepherds Bush Road, London, GB

8.7 guest rating· 86 reviews

About this hotel

Convenient Location in London

Hotel Sergul, nestled in the vibrant Hammersmith and Fulham district, offers comfortable 3-star rooms with complimentary WiFi. Just a stone's throw away from key attractions like Olympia Exhibition Centre, Portobello Road Market, and the Natural History Museum, our non-smoking property is the perfect choice for travelers seeking convenience and accessibility in the heart of London.

Modern Amenities for a Relaxing Stay

Each room at Hotel Sergul is thoughtfully equipped with essential amenities including a desk, a flat-screen TV, a private bathroom, cozy bed linen, and fluffy towels. Some rooms even boast stunning city views, while all guests can enjoy the convenience of a kettle and fridge in their rooms for added comfort.

Nearby Attractions and Transportation

Explore the cultural delights of London with ease, as the iconic Victoria and Albert Museum and South Kensington Underground Station are just a short distance away. Additionally, with London Heathrow Airport a mere 20 km from our doorstep, seamless travel is guaranteed for our valued guests.

Ready to experience the perfect blend of comfort and convenience at Hotel Sergul? Book your stay now and make unforgettable memories in London!

Rooms & rates

Single Room with Private Bathroom

Sleeps 1 · 12 m² · Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Single Room with Private Bathroom

Sleeps 1 · 12 m² · Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Twin Room with Private Bathroom

Sleeps 2 · 20 m² · 2× Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Single Room with Garden View

Sleeps 1 · 9 m² · Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Twin Room with Garden View

Sleeps 2 · 16 m² · 2× Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Triple Room with Private Bathroom

Sleeps 3 · 20 m² · 3× Twin bed

  • Desk
  • Private bathroom
  • Coffee/tea maker
  • Shower
  • TV

Amenities

  • Free WiFi
  • 24-hour security
  • Non-smoking rooms
  • Non-smoking throughout
  • Cashless payment available
  • Cleaning standards that are effective against Coronavirus
  • Daily housekeeping
  • Fax/photocopying
  • Fire extinguishers
  • First aid kit available
  • Guest rooms disinfected between stays
  • Heating
  • Invoice provided
  • Key access
Show all 21 amenities
  • Laundry washed per local authority guidelines
  • Luggage storage
  • Physical distancing rules followed
  • Private check-in/check-out
  • Sanitized tableware & silverware
  • Smoke alarms
  • Staff adhere to local safety protocols

Location

What guests say8.786 reviews

+ Friendly and helpful staff+ Great location− Small bathroom− Slightly outdated facilities
Cleanliness8.7
Service9.1
Location9.2
Room Quality8.1
Amenities8.7
Value for Money8.6

Great value for money. Exceptionally clean.

10.0

Cleanliness and value for money.

Ali · TR · 2026-10-22

Guest review

10.0

I don't usually leave reviews, but this is an exception. I stayed at this hotel for several days while searching for a flat in London. The room was nice and clean, with everything you need for a comfortable stay. The location is amazing, close to tube and bus stations. There are also plenty of places to eat in the area and a big Tesco nearby. The owner was the sweetest lady I've ever met! She was really helpful throughout my stay. I highly recommend this hotel if you're planning a trip to London!

Ekaterina · RU · 2026-10-17

Dem Preis angemessen.

7.0

Kein Frühstück, aber Wasserkocher, Tee und Kekse im Zimmer. War okay. Freundliche und hilfsbereite Besitzerin. Sehr ruhig und relativ gute Lage, drei Stops mit dem Bus zur Underground, oder zu Fuß.

− Die Dusche entspricht nicht europäischen Standards. Der Duschkopf war an der Stange festgemacht, sodass man sich beim Duschen eigentlich immer die Haare nass machen musste. Die Engländer hatten halt bis vor Kurzem nur Badewannen, ohne Dusche.

Erifi · ES · 2026-10-12

Guest review

8.0

I liked the personal touch. Mara runs it like the small business that it is. The set up is cozy and clean, nothing fancy, just functional.

− For a one bed room the price is higher than what I have paid anywhere else in my travels but I suspect that is just London's cost of living and not specific to this establishment. In the road facing room the traffic noise can be annoying sometimes.

Prashanth · IN · 2026-09-13

Traditional, clean, comfortable beds; friendly support

9.0

Many thanks for the nice stay in your house, dear Mara. Though the high temperatures outside (and inside) we enjoyed London and Hammersmith.

Merle · DE · 2026-07-19

Horrible experience

1.0

When I reached on 13 th of July for my booking 13th -16th of July after my 12 hr shift , land lady introduced me to her son and I find it very indecent that he was smoking weed, I found their attitude very strange and disrespectful, I didn’t find this very safe and asked for refund but she took my luggage and refused to return, I paid her full amount for three nights and started a search for another room at 21:30

− Very dirty, cracks in walls and smells bad

Humaira · GB · 2026-07-15

Good to know

Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

A deposit may be required at the property.