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George Hotel, BW Signature Collection

★★★ 10 Arlington Lane, Newmarket Road, Norwich, GB

9.2 guest rating· 2911 reviews

About this hotel

Prime Location near City Centre

The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities

Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience

Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

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Rooms & rates

Double Room - Pet Friendly

Sleeps 2 · 28 m² · Double bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Family Room with One Double Bed and Bunk Beds - Kitchen/Sitting Area

Sleeps 4 · 28 m² · Double bed

  • Desk
  • Bathrobe
  • Kitchen
  • Coffee/tea maker
  • Hair dryer

Deluxe Double Room

Sleeps 2 · 33 m² · Double bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Family Room with Double and Single Beds - Non-Smoking

Sleeps 3 · 29 m² · Twin bed, Double bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Superior Single Room

Sleeps 1 · 22 m² · Twin bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

King Suite - Non-Smoking

Sleeps 2 · 37 m² · Extra-large double bed (Super-king size)

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Standard Room, 2 Twin Beds, Non Smoking

Sleeps 2 · 28 m² · 2× Twin bed

  • Desk
  • Air conditioning
  • Private bathroom
  • Free tea bags/instant coffee
  • Free WiFi

Standard Double Room - Non-Smoking

Sleeps 2 · 28 m² · Double bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Executive Room, 1 Twin Bed, Non Smoking

Sleeps 1 · 32 m² · Twin bed

  • Desk
  • Private bathroom
  • Free tea bags/instant coffee
  • Free WiFi
  • TV

Double Room - Disability Access

Sleeps 2 · 28 m² · Double bed

  • Desk
  • Bathrobe
  • Coffee/tea maker
  • Hair dryer
  • Radio

Amenities

  • Free WiFi
  • Free Parking
  • Accessible parking
  • Breakfast in the room
  • Restaurant
  • Bar
  • Screens / Barriers between staff and guests for safety
  • Air conditioning
  • Pets allowed
  • Pet bowls
  • 24-hour front desk
  • Room service
  • 24-hour security
  • Non-smoking rooms
Show all 63 amenities
  • Non-smoking throughout
  • Family rooms
  • Board games/puzzles
  • Cashless payment available
  • CCTV in common areas
  • CCTV outside property
  • Cleaning standards that are effective against Coronavirus
  • Contactless check-in/check-out
  • Daily housekeeping
  • Delivered food - securely covered
  • Designated smoking area
  • Dry cleaning
  • Emergency cord in bathroom
  • Express check-in/check-out
  • Face masks for guests available
  • Facilities for disabled guests
  • Fax/photocopying
  • Fire extinguishers
  • First aid kit available
  • Food delivered to guest room
  • Fruits
  • Guest rooms disinfected between stays
  • Guests can opt-out any cleaning services during stay
  • Hand sanitizer in guest room and key areas
  • Heating
  • Higher level toilet
  • Invoice provided
  • Key access
  • Kid-friendly buffet
  • Laundry washed per local authority guidelines
  • Lower bathroom sink
  • Luggage storage
  • Meeting/banquet facilities
  • Outdoor furniture
  • Packed lunches
  • Physical distancing in dining areas
  • Physical distancing rules followed
  • Process in place to check health of guests
  • Safety deposit box
  • Sanitized tableware & silverware
  • Security alarm
  • Shared stationery like menus, pens are removed
  • Smoke alarms
  • Special diet menus - on request
  • Staff adhere to local safety protocols
  • Terrace
  • Toilet with grab rails
  • Wheelchair accessible
  • Wine/champagne

Location

© OpenStreetMap contributors

10 Arlington Lane, Newmarket Road, Norwich, GB

Check-in
from 02:00 PM
Check-out
until 11:00 AM

What guests say9.22911 reviews

+ Friendly staff+ Great food+ Convenient location+ Good value for moneyIntrusive noiseCold roomsLimited parking space
Cleanliness8.4
Service9.9
Location9.4
Room Quality8.9
Amenities8.9
Value for Money8.9

Location, parking, decor, Staff,, all very good.

9.0

Convenient location for our needs.

We would have liked a handrail and shelf when using the shower.

Christopher · GB · 2026-08-07

Very good, clean and tidy with good facilities and car parking

9.0

Location, quiet despite being near a main road.

A little up and down to go too and from rooms

Robert · GB · 2026-08-07

This is our 2nd stay and we will be back again.

9.0

Staff were superb. It was raining when we arrived and they came outside to our car with an umbrella to help. Very friendly, and helpful. Room and facilities were excellent. Food (dinner and brunch) were excellent.

Gayle · GB · 2026-08-06

Guest review

9.0

Bar area, room size, air conditioning, coffee machine, decor, en suite.

Unable to open windows, kitchen smell in room, hard pillows

Michael · GB · 2026-08-05

Good to know

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

A deposit may be required at the property.